LUWAN is a luxury fragrance brand where identity meets scent. Built on the timeless symbolism of playing cards, each LUWAN perfume represents a persona — bold, elegant, unforgettable.

A Deck of Characters

We don’t just craft perfumes; we create characters. Each scent is inspired by one of five archetypes — King, Queen, Jack, Joker, or Ace — across four suits: Spades, Hearts, Diamonds, and Clubs. Every release reflects a different kind of power, presence, or energy. Some are soft and graceful. Others, magnetic and daring. But all speak without saying a word.

The Launch

Our journey begins with two standout personas — the Queen of Spades and the Jack of Spades. These scents are layered, expressive, and designed to leave an impression.

But this is just the beginning. The King is coming. So is the unpredictable Joker, and others who haven’t yet shown their face. LUWAN is more than a fragrance — it's a collection of identities, each waiting to be revealed, worn, and remembered.

Our Philosophy

LUWAN is for those who move with intention. Who don’t follow trends but lead with meaning. Our fragrances are made to match your energy — the unspoken force that enters a room before you say a word.

LUWAN. Choose your card. Wear your power.